DAY 12 AUDIO + ACTIONS:
your audio coaching for today:
your actions for today:
✏️ TOOLS AVAILABLE TO YOU:
Folder of 8 x Continuing Education Class Powerpoints + Punch Card Idea
Facebook Group Cover Images for the 8 x Continuing Ed Classes: (left click and save image)
🗒️ CONTINUING EDUCATION CLASSES:
Build a very loyal customer base - this truly becomes a lifestyle for them
Expose customer to the vast possibilities through doTERRA’s product offerings.
The goal of continuing education classes is to help your customer find 4-5 products they’ll never want to live without.
The most common Continuing Ed programs are usually a rotation of specialty topic classes.
Find out if someone in your upline is offering local or online continuing ed programs before starting your own.
If someone doesn’t go on LRP during your Wellness Consult - they will have several more exposures to why it’s amazing through these classes.
What you’re now understanding is that your role as a Wellness Advocate is to take your customer from experience —> experience.
🗒️ INVITING A CUSTOMER TO CONTINUING ED:
Invite your customer to your continuing education classes at the end of your wellness consult with them
Say this: “You’re doing an incredible job at investing in a natural lifestyle, and I want you to get the absolute most of this. Because you have enrolled with doTERRA you receive free essential oil education that I want you to take advantage of because it’s amazing. There are literally endless possibilities: Balancing hormones, natural weight loss, pain management, mood and emotional support, detoxing, and lots more. The good news is that you get this for free, but you’re going to want to participate while all of this is fresh in your memory. I’m going to plug you into it, and all I want you to do is to have fun learning and exploring. See how many areas of your life you can improve because you know how to use essential oils now.”
🗒️ CREATING YOUR OWN CONTINUING EDUCATION PROGRAM:
The simplest way to do Continuing Ed is to rotate among topics each week. The classes are approx 60 min. You can find pre-written class tear pads for all of these topics at Oil Life. While you can do many kinds of bonus classes (chakras, back to school, oils of the bible, etc), these following are the main topics that have proven to engage new customers in the doTERRA lifestyle:
Essential Oils 101 / Top 10 Oils Class
The Power Behind Proper Health & LLV
Healthy Weight Lifestyle
Emotional Wellness, Hormone Balance, & Mood Management
Body Balance with AromaTouch Technique
Skin Care
Essential Science
Pain Management
Click Here to view a folder of PowerPoints to teach 8 x classes like this:
🗒️ CONTINUING ED REWARDS:
Find creative ways to congratulate people who participate in Continuing Ed! Recognition goes a long way, and people love to feel like they’re part of something important.
Recognition Ideas:
Certificate of graduation after attending all classes
Punch card with a prize (such as a diffuser) after a certain number of punches
Recognition on team Facebook group
🗒️ BUSINESS TRAINING RIGHT AFTER:
An effective Continuing Ed program will include a basic business training after each Continuing Ed event. Why right after? Because everyone is already there!
Keep the business training to 30 min
Here is a 4 week rotation of short business class suggestions that you can add to the end of your continuing ed classes:
Getting Started (Basic overview of the content you’ve gone through here so far: Making a list, Sampling, Inviting to a class etc)
Compensation Plan (more detail than basic business intro)
How to Teach an Essential Oil Class
Elite in 6 Weeks
📝 Your Assignment:
Schedule in + plan to offer your own Continuing Education Program during your Launch Season
Calculate the current % of your customers that aren’t on LRP and set a goal! To learn how to calculate your current LRP %, watch this video.
On Day 13, you’re going to learn how to have an organization that has new builders hitting solid Elite all the time